A key challenge was how to encourage people to visit Museum of Skovoroda despite the museum's current closure. The solution involved creating a sense of intrigue and mystery, employing communication that provides subtle hints without explicitly revealing too much, thus encouraging curiosity and exploration.

Tickets designed as thematic routes, each representing a different aspect of Skovoroda's life and teachings. These routes lead them through places where Skovoroda's presence is still felt through his quotes and teachings, displayed on orientation panels. Some panels feature mirrored surfaces, allowing visitors to see their own reflection, reinforcing the idea that "everything is within you."