SUPER BOWL
The Super Bowl is the biggest game in the US, one of Americans’ most recognized events around the world, and the day of the year when the most guacamole is consumed.
That’s why Avocados From Mexico invests a lot every year. Not only with a TV spot, but also aiming to dominate the social media conversation and reach a gazillion mentions and impressions, mainly on Twitter (before it became X).
To achieve this for two years in a row, we created a “war room”. In there a team of designers, writers, and animators would trigger conversations with other sponsoring brands based on their TV ads, or simply commenting on the plays during the game. We were generating content practically in real-time.
The following are some examples of stickers, memes and GIFS we came up with to draw some of the attention during the game.
Super Bowl LVI
Super Bowl LVII
