About the project:
Co-creation sessions were held to identify suitable communication channels for disseminating the Strategic Plan to both employees and over 500,000 coffee farming families. We developed a visual identifier and brand architecture to distinguish each axis, alongside creating icons to accompany each objective, all while preserving the organization's visual identity. Our success was demonstrated through KPIs, showcasing the transformation of a highly technical plan into an engaging, approachable, easy-to-understand, and actionable one.
Acknowledgment:
Working team: José Emilio Santos.
FNC: Communications team.
