Refugee Care Collective is a non-profit in Portland, Oregon that serves and empowers refugee families as they rebuild their lives. Refugee Care Collective wanted to craft a new brand that best spoke to their approach and story.

The Refugee Care Collective mark weaves together core aspects of the RCC story. Different narrative layers speak to the mission, approach, and history of the organization.

Many organizations in this space are stark and sometimes aggressive. RCC wanted to present a warm and welcome brand, and the color palette plays an important role in that.

Many organizations in the space Refugee Care Collective works in tend to present imagery that is desaturated and dour. One goal of the project was to leverage some of the bright, hopeful imagery RCC was already capturing and thread that in to the brand.

The new Refugee Care Collective brand helps tell the story of a fantastic organization and the families they serve. It offers a warm, welcoming presence that helps communicate their heart to the families they serve, the donors they partner with, and the volunteers that help do their good work.