Avocados From Mexico
General Market
Avocados From Mexico is a brand that continuously spreads goodness and is all about fun, healthy and delicious ways to enjoy avocados. This heart-healthy fruit is versatile and can be enjoyed at any meal of the day. The following are examples highlighting some of the brand’s key pillars: Brand voice (always good to make everything better), Core Uses (showing all the ways to enjoy avocados) and Health & Wellness.
Hispanic Market
When speaking to the Hispanic market, the brand needs les explaining as avocados are part of the culture, so it taps precisely on to that. The client also partnered with a celebrity (Thalía) to approach the target.
