Gerovital Plant - The Beauty secret of Romanian Women (2016)
"The Beauty secret of Romanian Women" campaign was developed for Farmec, the biggest Romanian cosmetics producer, who re-launched Gerovital Plant, a line of products based on organic oil from poppy flowers.
The 360° communication campaign included TV spots, online and print advertising, OOH, PR and trade activities. This campaign is also known for The Macarena special project, in which Andrea Balan repeated the famous dance, but emphasizing this time the best methods to take care of the skin, in order to gain the perfect look.
