BI and Sub-IP Renewal for Olive Young.
Utilizing the concept “Refine the Heritage,” Olive Young’s new BI inherits the essence of the previous BI while enhancing Olive Young’s visual identity to communicate more clearly across various contexts and media. We re-established the existing color scheme and created graphic elements derived from the distinctive attributes of Olive Young’s preexisting symbol.
The sub-IP logos were also designed to inherit Olive Young’s previous identity. The sub-IP symbol, “올영,” reflects the slant and thickness of the Olive Young logotype, connecting cohesively with the overall BI. Each unique logo was created for each sub-IP to showcase their individual characteristics.
*All the images above are for identity concept proposals.
CLIENT: OLIVE YOUNG
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CONCEPT IDEATION: Collaboration with New Format
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SUB-IP LOGOTYPE DESIGN: Collaboration with Yang-Jang
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SUB-IP LOGOTYPE DESIGN: Collaboration with Yang-Jang
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MOTION GRAPHIC: BEATRICE
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IMAGE SOURCE: OLIVE YOUNG
