Street food package design - "Hungry Octupus"
Two alternative designs, here placed on the picture that inspired the logo
For my university class, I developed a logo for a street food venture named "Hungry Octopus." Drawing inspiration from the city, I encountered an object affixed to a lamppost during a stroll which sparked the design process.
In Adobe Illustrator, I translated this into a playful logo of an octupus to capture the vibrant essence of street food culture.
Alongside the logo, I created mockups of hamburger packaging and tote bags, all featuring the logo.
The logo is presented in two versions: a sleek black and a lively purple. Made in only two colors so it is easy to print.
A discovery on a lamppost ignited my design inspiration. With its "8 legs," it evoked the image of an octopus. Using Adobe Illustrator, I transformed the found object into the shape of an octopus.
