REBRANDING - PHỞ ĐỆ NHẤT
12H HẦM XƯƠNG THẬT THỊT THẬT, VỊ NGON DANH BẤT HƯ TRUYỀN
Starting from the delectable Pho introduced in 2020, the positive reception has prompted an upgrade in flavor. With the unveiling of the 2023 product line, we proudly introduce an enhanced quality of Pho with a key message: "Pho De Nhat - an Unparalleled Flavor Legacy"
(Phở Đệ Nhất Vị Ngon Danh Bất Hư Truyền).
(Phở Đệ Nhất Vị Ngon Danh Bất Hư Truyền).
What truly makes a Phở Đệ Nhất stand as a LEGACY?
It's the soul of the soup!
The essence of Phở captures hearts from the very first spoonful.
The essence of Phở captures hearts from the very first spoonful.
Pho De Nhat Renew marks a significant advancement by presenting a clear and impactful Unique Selling Proposition (USP): a 12hrs simmering process of real bone and meat.
This standard simmering duration ensures a broth as delectable as that from traditional restaurants.
Deliverable: creative concept, TVC, communication O2O plan
Credit:
Client: Phở Đệ Nhất - Acecook VN
Agency: Chuo Senko VN
ECD: Vicky Lưu
Copy team: Ngoc Ruby (lead full com), Phuong Anh (social execution) & Phuong Khai (in charged of supervise TVC)
Art team: Mr. Tim Oska, Mr Tung & Ms Hue (in charged of social + KV)
Client: Phở Đệ Nhất - Acecook VN
Agency: Chuo Senko VN
ECD: Vicky Lưu
Copy team: Ngoc Ruby (lead full com), Phuong Anh (social execution) & Phuong Khai (in charged of supervise TVC)
Art team: Mr. Tim Oska, Mr Tung & Ms Hue (in charged of social + KV)
