T20 WORLD CUP
During my internship at Adidas, I was entrusted with the exciting task of pitching ideas for the upcoming T20 campaign while ensuring strict adherence to Adidas brand guidelines. This project presented a unique opportunity to showcase my creativity and strategic thinking within the dynamic realm of sports marketing. Drawing on my passion for both sports and branding, I crafted compelling proposals that aimed to elevate Adidas' presence in the T20 cricket landscape while staying true to the brand's identity. Considering that the jersey serves as the house, I emphasized the importance of visuals and messaging lines to resonate deeply with our target audience. Through this project, I honed my ability to conceptualize innovative campaigns tailored to engage diverse audiences
