(01) Overview
Designing a new experience for key players
in the supply chain industry
The new aim10x platform provides exclusive content, a networking space and events to conquer new companies in its portfolio and boost brand awareness to the next level. The new strategy centres around building an on-demand platform that offers a vast range of content, matching the network interests and providing a centralised source of truth about user behaviour and interests to enhance the business strategy.
User Research / UI&UX Design / Art Direction / UI Kit
(02) Goal
Supporting a thriving leadership network to commit to the digital transformation goals
We envisioned a product that offers a better way of interacting with a diverse range of relevant content and events with high usability and findability. The approach consolidated a deep understanding of the user experience by creating a minimum valuable product (MVP). Our primary goal was to increase engagement and retention, providing our prospects and clients with a platform that allows them to enjoy relevant, high-quality content they can watch, read, listen to, and attend to events.
(03) UX/UI Design
Crafting a harmonious visual identity to optimize the user experience.
As we developed an MVP, it became evident that the brand (and the UI Kit) needed to embody a coherent visual system comprising abstract graphic elements and high-quality images capable of flexible adaptation to various types of visual content.
To differentiate the watch, read, listen, and attend cards we created a systematic layout playing with the configuration of the imagery, headings and labels. We also created alternative carousel layouts to make the page more interesting to scan.
UI&UX Design / Art Direction / UI Kit / Web Design System
