Umobi is a motorized bicycle rental company based out of Seattle, WA. With growing concern for transportation in the area, and the search for alternative methods, Umobi provides a handy transportation option. Busy professionals, local city-dwellers, or those planning to explore the city, will find Umobi to be a fun and easy way to travel.
The concept behind the brand is that people can get moving and do what they need to do, no matter what their goals are. Incorporating a gear into the brand helped establish motion and mobility. The brand promotes a personalized experience by simplifying shapes and color.
The sporty-looking type treatment reflects the bicycles themselves. Bright, vibrant colors were used to make Umobi stand out in an urban setting. The branding, carried across bicycles, kiosks, and a mobile application, establishes easy recognition of Umobi.
*Academic Project
