Improving Click-Through Rate (CTR) in Google Ads is crucial for maximizing ad performance. Focus on relevant keywords to attract the right audience. Optimize ad copy with compelling headlines and clear calls-to-action (CTAs). Utilize ad extensions such as sitelinks and callouts to provide additional information and entice clicks. Regularly review and refine targeting settings to reach the most qualified audience. A/B test different ad variations to identify what resonates best with your target audience. Monitor performance metrics closely and make adjustments accordingly to continuously improve CTR and overall campaign success.