A radical challenger rim brand to the status quo of the rim industry
Disruptive // Rebel // Tech
Inspired by the neon-drenched rebellion of cyberpunk, Tenrai rejects the chrome and polish of tradition, instead crafting unorthodox, head-turning rims that push the boundaries of design.
Brand Guidelines
Brand Strategy
Creative Direction
Marketing Materials
Packaging
Visual Identity
Rim 3D render image credited to : https://www.alexandreferra.com