Jorge Murillo Cucalón's profile

Limbo - Visual Identity

Limbo is a local and young brand that embodies the authenticity of beach and party style with a glam touch. They not only offer high-quality clothing and original design but also are committed to the planet by adopting sustainability in the production process of their garments, many of which feature natural fabrics, considering the environmental impact and the health of workers and customers.
Inspired by the concept of limbo, interpreted from a spiritual perspective as an intermediate state between earth and heaven, the design materializes through the letter "O". This letter, divided in half, symbolizes the transition between both planes, encapsulating the essence of limbo. As above, so below; as within, so without. The dot inside the letter O symbolizes the human being whose inner world is reflected in their external reality.
Limbo - Visual Identity
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Limbo - Visual Identity

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