Disruption in the restaurant industry has largely been not for good. All the major players are a loss leader for the restaurants involved, taking revenue from them. And, they are generally unprofitable as well, driving evil practices like the creation of online-order-only stores that emulate established locals.

This startup seeks to change that relationship in fundamental ways, by empowering the restaurants to do what they already do, just better by being online, being discoverable, and by allowing them to compete with the other services.