AmEx - In every moment

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It's undeniable: life and work are strictly related.
Among commitments, family, and business, we face small and big challenges daily.

But we can experience these moments with peace of mind and confidence with AmEx at our side
and its Powerful Backing, made by cards for every need and advantages on travel and purchases.

This everyday support turned into a story that's close to people and their emotions, to launch the new creative concept:

in work, in life, in every moment with American Express.

Creative Agency: Dentsu Creative Italy
Ceo & Chairman: Emanuele Nenna
Chief Creative Officer: Riccardo Fregoso
Executive Creative Director: Maurizio Tozzini
Executive Creative Director: Giulio Frittaion
Associate Creative Director: Nadia Charif
Associate Creative Director: Lorenzo Bonechi
Copywriters: Emanuele Greco, Francesco Vecchi
Art Directors: Giacomo Putignano, Edoardo Serafini
Chief Strategy Officer: Niccolò Rigo
Strategy Director: Corinna Bonfanti
Strategist: Rosa Sirico
Data Strategist: Andrea Formisano
Senior Vice President: Alessia Oggiano
Client Service Director: Anna Chiara Pelletti
Client Director: Barbara Damonte
Client Supervisor: Alessandra Gorghetto
Client Manager: Mattea Siviero

Casa di produzione: Karen
Regia: Liz Murphy
Dop: Mika Aberra
Executive producer: Tommaso Pellicci
Producer: Elisabetta Carli
Assistant producer: Caterina Sforza
Production service (Lisbon): Vivi Film
Stylist: Sara Soares
Production designer: Sergio Costa
Editor: Matteo Motzo
Colorist: Emiliano Serantoni
Post-production: Pasteup & Karen
SPK: Simone D’Andrea
Music & Sound design: Ran Run Studio
Mix: Top Digital