Challenge:
(1) Highlighting Faster, Fair, Simpler, Globally recognized with an AI-powered scoring system.
(1) Highlighting Faster, Fair, Simpler, Globally recognized with an AI-powered scoring system.
(2) Following a brand platform “Open global success, least hassles”.
Insight: With all the paperwork and processes to travel to another country, test takers need one less thing to worry about.
IDEA: DO IT WORRY-FREE
Launching the campaign through
a series of Faster, Fairer, Simpler KVs
English Key Visuals
VNese Key Visuals
To deliver our worry-free message, we create a video series asking people what they are most worried about when taking an English test. With PTE, you don't need to worry about those.
Master videos - English version
FASTER - FAIRER - SIMPLER
FASTER - FAIRER - SIMPLER
Vietnamese versions
Nhanh hơn - Công bằng hơn - Tiện lợi hơn
Nhanh hơn - Công bằng hơn - Tiện lợi hơn
Credit:
Agency: Happiness Saigon
Client: Pearson PTE
Creative director: Nichi Gatdula
Creative: Xanti Xavier Gonzalez, Nguyen Ngo Ngo
Motion designer: Vy Nguyen
Designer: Thao Nhi
Creative director: Nichi Gatdula
Creative: Xanti Xavier Gonzalez, Nguyen Ngo Ngo
Motion designer: Vy Nguyen
Designer: Thao Nhi
