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A simple, eye-catching brand identity concept for a computer peripherals company. The idea of its visual style is based around letters and typography, as they represent the main purpose of computer mice and keyboards as means of receiving and inputting information. Two main style solutions are presented: a more strict and measured approach playing on the famous keycap shapes and a more chaotic “waterfall” of letters / information. Both represent the company’s goal of seamless and clean communication, the ease of connection flowing through the keyboards’ advertisements and packaging — nothing separates you from the typing experience. This brand identity allows the viewer to understand what the company’s product is without additional graphic or explanatory elements and easily translates to different packaging sizes, series of posters, flyers and advertisements.
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