Client: RIBS AND WINGS

Industry: Food & Beverage

Service Provided: Brand Identity & Strategy

Year: 2023

Project Summary: 

Ribs & Wings, established in 2006, embarked on a significant transformation process with the ambition to open a new establishment. Faced with the need to compete in an increasingly competitive culinary market, a rebranding was proposed to reflect a more modern identity that would prepare the company for the future.

The rebranding of Ribs & Wings was a collaborative project in which the graphic design studio Fyeras played an initial role, creating a logo based on a handmade script typography that captured the essence of the business. However, Muchodeto completed the full development of the brand identity. The original logo was retained, but it was supplemented with varied executions to flexibilize its use in different contexts and against different backgrounds. The most notable creation was a secondary logo, an icon of a pig with wings, which creatively encapsulated the company's star products: ribs and wings.

In addition to the rebranding, various applications were designed for the new image of Ribs & Wings, including an intuitive and attractive website, restaurant menus with a design in line with the new identity, uniforms and caps for the staff, and packaging that stood out in the delivery experience. This comprehensive approach ensured that Ribs & Wings was ready to attract new customers and excel in the relaunch of its restaurant, establishing a solid projection towards the future.