Client: PURO
Industry: Brandstyle & Media Company
Service Provided: Naming, Visual Identity & Strategy
Year: 2023
Project Summary:
"Puro" was launched as a new media and podcast company that capitalizes on the synergy between a prominent Fitness Coach and a respected doctor specializing in functional and regenerative medicine. With an already established follower base thanks to their successful previous projects, including a podcast with over 150 episodes, the duo sought to unify their knowledge and experience under a single brand that promotes a better and more balanced life for the modern man.
"Puro" emerged as a name that encapsulates the essence of the brand: minimalist, functional, simple, modern, and masculine. The visual identity, created to reflect these values, was manifested in a minimalist and cursive logo, adaptable to a variety of applications, from merchandising to digital platforms.
The brand strategy was designed to address health, well-being, personal relationships, and professional development with an inclusive and accessible approach. With this move, "Puro" has not only reinforced its presence in the Dominican Republic but has also established itself as a reference in the dialogue on masculinity and quality of life in the 21st century.
