Client: Mateo 

Industry: Landscaping & Gardening 

Services Provided: Naming, Branding Strategy

Year: 2023 

Mateo was launched into the market as a distinctive brand in the landscaping and gardening sector, with the support of a branding strategy and visual identity created by Muchodeto and Fyeras, respectively. The naming, an ingenious wordplay conceived by Muchodeto, encapsulates the family spirit and connection with nature, while evoking the company's main function: transforming spaces with plants and landscaping design.

The collaboration with the design studio Fyeras was fundamental for the development of a visual identity that reflects the essence of the Mateo brand. Together, they created a series of logos and brand applications that range from stationery and uniforms to a website, an online store and the conceptualization of a physical store. This cohesive identity allows Mateo to stand out in the industry and establish a direct connection with consumers seeking an outdoor lifestyle and creative and functional landscaping.

Thanks to this effort, Mateo has laid a solid foundation for expansion into other products and services related to the gardening and outdoor lifestyle. With its focus on quality and functionality, Mateo is positioning itself to become a benchmark in the creation of green spaces and in the sale of home and garden products.