Client: Tupaq
Industry: Courier
Services Provided: Naming, Branding Strategy
Year: 2023
Project Summary:
In the competitive courier market of the Dominican Republic, Tupaq broke in with a fresh and personalized proposal for national and international shipping services. Tupaq positioned itself as an innovative company, focused on technology and excellent customer service.
Naming and Branding Strategy:
The Muchodeto team developed the naming and branding strategy for Tupaq. The name combines modern resonance with a nod to "Tu Paquete", reinforcing the closeness and personalization of the service.
Visual Identity:
The brand identity created by Fyeras is a visual representation of the company's commitment to efficiency and guaranteed delivery.
Communication Concept:
With the identity established, Muchodeto approached Modafoca, a renowned design and creativity agency, to take the brand to the next level. Modafoca designed the "Un paquete de Ventajas" campaign, a communication concept that highlights the benefits of choosing Tupaq.
Impact:
The collaboration between Muchodeto, Fyeras and Modafoca resulted in a dynamic and attractive brand, perfectly aligned with the expectations of a public that values speed, personalization and reliability. With this solid foundation, Tupaq not only established itself as a cutting-edge option in the courier market, but also laid the foundation for future expansion and leadership in the logistics and shipping sector.
Key elements of the Tupaq brand:
Name: Tupaq is a memorable and easy-to-pronounce name that combines modern resonance with a nod to "Tu Paquete".
Visual identity: Tupaq's visual identity is modern, minimalist and professional.
Communication concept: The "Un paquete de Ventajas" campaign highlights the benefits of choosing Tupaq, such as speed, personalization and reliability.
The future:
Tupaq has a bright future ahead. The company is well-positioned to capitalize on the growth of the courier market in the Dominican Republic and the region. Tupaq's strong brand foundation will help it achieve its goals and become a leader in the logistics and shipping sector.
