Client: Bhuke
Industry: Restaurant & Cigar Shop
Services Provided: Naming & Brand Strategy
Year: 2021
Project Summary:
Bhuke was born in 2021 as an exclusive space that merges the culinary experience with the pleasure of smoking cigars. Its name is inspired by the phonetic variant of "bouquet" or "buqué", which evokes the aroma of wines and cigars. The choice of a term that is phonetically correct but deliberately misspelled captures attention and curiosity, suggesting a unique and memorable experience.
Naming:
The name Bhuke is a phonetic variant of the word "bouquet" or "buqué", which evokes the aroma of wines and cigars. The choice of a term that is phonetically correct but deliberately misspelled captures attention and curiosity, suggesting a unique and memorable experience.
Brand Strategy:
The brand strategy for Bhuke is to position it as an exclusive space that merges the culinary experience with the pleasure of smoking cigars. The target audience is connaisseurs and aficionados who appreciate quality cigars and excellent cuisine.
Visual Identity:
The visual identity for Bhuke was created by Fyeras, a graphic design studio with offices in Buenos Aires and Santo Domingo. The team at Fyeras designed a distinctive character as the brand icon, providing character and personality to the space. The resulting visual identity is robust and adaptable, conceived not only for traditional applications such as uniforms and stationery, but also for associated products such as craft beers, coffee, and an exclusive line of cigars.
Impact:
The Bhuke brand identity has had a positive impact on the company. It has helped Bhuke to:
1. Build a strong and recognizable brand.
2. Connect with its target audience.
3. Stand out from the competition.
4. Position itself as a leading destination for connaisseurs and aficionados of cigars and fine dining.
The future:
Bhuke is committed to providing a unique and memorable experience for its customers. The company plans to continue to grow and expand its reach in the years to come.
