Introducing the new Dyad product line by Mabe.
Mabe and Redbox Innovation joined forces with me to devise a solution for unveiling the latest addition to the Dyad lineup. We began with a simple moodboard, aiming to highlight the features that make the new refrigerators unique.
First came the logo. The animation was subtle, with a play of lights and rays, traced through line strokes.
The brand required that the new product features be highlighted, such as the lighting, front display, and other details.
We wanted a high tech look in every detail of the video
Some partes were animated with renders frame by frame; some others, with motion design.
Heres the final result:
