In a recruitment challenge, I was tasked with creating two banners aimed at effectively communicating the product Cookie Crisp Pepitas de Chocolate. The objective was to entice consumers to click on the banners, leading them to the respective landing page. It was an engaging exercise that allowed me to demonstrate my ability to craft visually appealing and persuasive marketing materials.
Since the intention is to appeal to the purchase of the cereal, you can use this consumer preference as a trump card, that is, show that it is a versatile product that adapts to various moments, and that with milk or without milk, Cookie Crisp cereals are always magical.
The image presented is divided in half symbolizing two moments and two ways of consuming the cereals. On the left side, there is a representation of the morning. Where, at breakfast, there is more tendency to accompany the cereals with milk to help enrich them nutritionally, and give more energy for the rest of the day. On the right side, there is a representation of the evening, where the desire for a snack is greater, but it is not because you don't have milk that it ceases to be a magical and important moment.
