Photo: Ben Stevens/BBC

Connecting brands with 100 years of BBC storytelling.

Peter Price was delighted to return once more as Script Editor for the BBC News IAB Digital Upfront 2022.

This prestigious event was presented by award-winning BBC World News journalist Lucy Hockings at the BBC Radio Theatre in London.

Since 1922, the BBC has been reimagining what it is and bringing you the future, all whilst staying true to its core values to inform, educate and entertain.

At this year's Upfronts, the BBC marked its centenary by looking ahead to what's next, with a little help from tech expert and BBC Click presenter, Spencer Kelly, sports presenter Gabby Logan, 6Music DJ and Radio 4 presenter Lauren Laverne, and BBC News anchor Huw Edwards.