Identity Design Following WCAG 2.2 Accessibility Standards
In formulating the brand strategy for Southern Tribute, I initiated the process with a human-centered design approach to enhance accessibility. In devising the brand colors, a paramount consideration was ensuring alignment with the WCAG 2.2 Accessibility Standards. Employing the EightShapes WCAG Contrast Grid, I meticulously crafted color combinations that adhere to the WCAG 2.0 minimum contrast compliance.
These intentionally chosen color schemes are consistently applied across the website, social media platforms, email graphics, and all printed materials.
