Athletic Recon is a brand that seamlessly combines street fashion and technical athletic apparel. Started by Ryan Heuser, one of the original founders of Paul Frank Industries, Athletic Recon is defined by an aesthetic that "fuses form with function in a clean, modern style."
For this season, we tried to further enrich the brand with more handdrawn detail, heritage elements, and activated movement to tell a new story.
For this season, we tried to further enrich the brand with more handdrawn detail, heritage elements, and activated movement to tell a new story.
- Initial Sketches -
