The project is about endangered species and focuses on some of the most jeopardized ones: Amur Leopards, Sunda Tigers and Javan Rhinos. I tried to find a unique and impactful point of view for the vision, which will be thought-provoking about the consequences of our actions on these endangered species and the pressing need for their conservation.
The main slogan of the campaign is "Don't turn them into a piece of history" with a supporting image of the specific animal showcased in a museum.
