I started the project by brainstorming around ideas and themes that are unique to me and the way that I work. Something that’s always been close to my heart is the countryside and coincidentally my first name—Bryn—means the word hill in welsh.

 

The second theme for exploration was the nature of my working style. Something that always features in my design work is layers. Whether it’s layers in a Photoshop file or conceptual depth. Lots of sketching, experimenting and vectoring later I had a marque that I was happy with, which I feel tied my two concepts together. The logo marque was constructed from four basic square shapes layered on top of one another. 

The use of transparency gives a real sense of depth to the logo. The transparency naturally lets the colour beneath the logo come through in different areas—tying the marque in with it’s surroundings.Elements of the marque such as the aqua primary colour and rounded corners on the layered shapes tie in directly with my countryside inspiration.

 

One of the most important sections of this branding project was designing and creating a platform to hold all of my work under this new brand identity. An online portfolio was designed and created using Type & Grids—a simple and easy to navigate HTML5 template with a focus on typographic details and responsive, mobile-first grids.