Remarkable Ways Embedding BDR’s into Marketing Can Boost Your Sales
Even though most people associate business development representatives (BDRs) with sales, more and more organizations seem to be integrating them into their marketing departments. Businesses that have already adopted the model seem to be closing more deals. For this reason, you can never risk being left behind.
It is worth mentioning that the shifting customer engagement dynamics call for a more cohesive approach. In this blog post, we examine remarkable ways embedding BDRs into marketing to boost sales and how you can go about it.
A Continuous Feedback Loop
Taking the upon yourself to closely collaborate with BDRs is quite similar to having a built-in focus group that’s always ready to give insights. Learning from bad or good experiences has the potential to help marketers tune their activities or even change focus, elevating the quality of leads your company gets.
Allows for a Smooth Customer Journey
Depending on the feedback that BDRs get from the leads, marketing will help you build up more relevant touchpoints. By offering your clients with more communication channels, they not only harness their chance to get noticed, but also make it more convenient for their prospective customers to engage with them.
Comprehensive Sales Funned View
A deeper dive into the sales processes makes it possible for marketers to better understand customer needs, pains, and objections. Based on these vital insights, they can ensure that marketing campaigns are always on point.
But how do you go about making sure that you align BDRs and marketing. While marketers and BDRs keep track of different metrics, they all share a common goal to convert more leads into deals. You can kickstart their alignment by offering them a common ground to head to.
It doesn’t end with that since you should also take it upon yourself to define MQLs and SQLS. The essence of doing this is to ensure you avoid ambiguity and misunderstanding. In this regard, both teams will approach lead qualification in the same way. Not to mention it helps eliminate the discussions about good or bad leads.
Last but definitely not least, always schedule joint activities. These can be weekly or monthly syncs, retrospective meetings, and key metrics reviews, to mention a few. Both team members should consider having strategic sessions of the other team to offer them with more context. Only then can you reap maximum benefits.
