Project Overview:
HEDONISTKY is a tourism project exclusively for girls seeking adventure, empowerment, and unforgettable moments. The main idea of the project is a celebration of girlhood, a journey of self-discovery, and an invitation to dance through the world with confidence.
Logo concept:
The logo is a unique masterpiece inspired by Matisse's "Dance," and serves as a visual manifesto for the project. The swirling forms and vibrant colors symbolize the dynamism and diversity of the experiences the project offers, inviting girls to dance through the world with grace and courage.
Typography:
The chosen fonts strike a balance between modernity and timelessness, mirroring the essence of our project. The typography reinforces commitment to providing contemporary experiences while paying homage to the enduring appeal of classic design.
color palette:
The carefully curated color palette reflects the vivacity of Matisse's palette, incorporating hues that evoke joy, energy, and sophistication. These colors extend across all branding materials, ensuring a consistent and recognizable identity.
branding guide:
The branding guide I meticulously created serves as a roadmap for consistently representing HEDONISTKY project. It offers detailed recommendations for logo usage, ensuring that the essence of empowerment is carried through every visual touchpoint, from digital platforms to printed materials.
