The Ferrero Rocher Ramadan campaign, a collaborative effort by our team at Publicis Groupe – Leo Burnett Middle East, achieved a remarkable milestone by winning a prestigious Bronze award in the "Omni-Channel Shopper Solution" category at the 14th edition of the MENA Effies 2023. This accolade underscores our commitment to excellence and innovation in marketing.
In this award-winning campaign, my specific role was centered around the creation and development of the Ferrero Rocher virtual boutique. I dedicated my energy and expertise to this aspect of the campaign, focusing on design, art direction, and meticulous planning of the boutique's layout. My responsibilities included overseeing the user experience (UX) and user interface (UI) designs, as well as collaborating closely with third-party suppliers to bring this pioneering concept to life.
The Ferrero Rocher virtual boutique emerged as a first-of-its-kind immersive shopping experience in the fast-moving consumer goods (FMCG) sector. It successfully merged inspiration with the convenience of online shopping, offering everything customers needed on a single, integrated platform.
Receiving the Bronze at the MENA Effie Awards is a testament to our effective and creative omni-channel marketing approach. This recognition celebrates our innovative digital marketing strategy and highlights the successful execution of our complex and engaging shopper engagement platform. It is a proud moment for our team, establishing our project as a benchmark in the industry for innovative and effective marketing solutions.
The Ferrero Rocher virtual boutique featured several innovative aspects that enhanced user experience and showcased the brand's luxury and exclusivity:
Personalized Ramadan E-Greeting Cards: The virtual boutique offered users the ability to create premium-looking, customizable e-greeting cards for Ramadan, enhancing the festive spirit.
Exclusive Product Showcase and Purchase: The boutique featured a range of Ferrero Rocher products, including exclusive items only available on this platform, encouraging users to explore and make purchases.
Inspirational Videos for Hosting: The boutique included videos providing hosting tips and style ideas for Ramadan gatherings, inspiring users to create memorable experiences for their guests.
Unique Golden Ramadan Experience: The boutique was designed to offer a unique golden experience during Ramadan, showcasing products ideal for hosting guests, in line with Ferrero Rocher's luxury image.
Exploration of Diverse Ferrero Rocher Products: Users could explore products for hosting, gifting, or decorating, including seasonal items like the Ferrero Rocher Moon, Lantern, Ramadan Calendar, and the iconic Ferrero Rocher Pyramid.
These features collectively created a rich, immersive shopping experience, resonating well with customers and significantly contributing to the campaign's success and recognition at the MENA Effie Awards.
