KPMG Australia commissioned Principals to create a campaign designed in the wake of KPMG's global rebrand to consolidate their place as the world's leader in the professional services sector.

 

So I simply took KPMG 'Beyond' – a single thought that encapsulates the very fabric of what they do. They take businesses beyond what they'd expect to see, give businesses more than they can imagine... and then some.

 

The campaign involved a clean, dynamic and futuristic approach.

 

Sharp lines, angles, a completely artificial city scape lit up at dusk, heroic portraits that involved a photoshoot and the large format screens and outdoor advertising space of the Sydney international terminal were what was needed to give this campaign scale and gravitas.

 

A tone of voice that quite simply bolts on to the 'Beyond' idea – 3-4 words that says it all 'Go Beyond with KPMG'

 

The campaign extended on to newspress materials and large screen animations throughout the international and domestic terminals of Sydney – together with a strong online presence.

 

Project completed at Principals 2013 – 2014

Thought to you by Emil Makkar for Principals 2013 – 2014

Special thanks to:

Photography by Ali Nasseri