Campaign: PAWA KAPO
Client: ERA
Brief In Brief
1. Communication campaign aimed at reducing the level of illegal house electric wiring causing loss of life and property.
1. Communication campaign aimed at reducing the level of illegal house electric wiring causing loss of life and property.
2. Create awareness of short course training to certify wiremen
Solution:
1. Baptized certified wiremen as PAWA KAPOs (Pawa; short hand for Power, Kapo; slang for trusted friend)
2. Encouraged households to use the certified PAWA KAPOs
1. Baptized certified wiremen as PAWA KAPOs (Pawa; short hand for Power, Kapo; slang for trusted friend)
2. Encouraged households to use the certified PAWA KAPOs
