TYPE OF WORK: Marketing & Brand Strategy, Web Design, and Creative Copywriting
DETAILS:
Wrote a marketing plan that included: identifying five new marketing channels; complete risk analysis of six advertising medium based on the targeted market; branding and positioning strategy of the new product offering
Designed and proposed a new web design
Created four creative concepts (two print ads, two apparel opportunities)
Identified two invaluable customer service solutions that would improved the customer’s experience and brand touch points