Tampax is a renowned company dedicated to manufacturing feminine hygiene products. Since its inception, it has been a pioneer in the industry, offering a wide range of products designed to provide comfort and confidence to women during their menstrual period. Its flagship product, the tampon, has been a popular choice among women worldwide due to its innovative design and quality. It offers a unique combination of discreet protection and comfortable fit, adapting to the lifestyles of modern women. In addition to their tampons, Tampax has diversified its product line to include options that cater to the individual needs of every woman. With a focus on comfort, safety, and freedom during the menstrual cycle, the company continues to be a leader in the feminine hygiene industry, providing reliable and quality solutions for women's intimate care.
For the new range of organic tampons by Tampax, both the graphics and the naming of the new product have been developed, highlighting its natural, pure, and ecological approach: TAMPAX PURE
As part of a guerrilla marketing strategy, a vinyl sticker has been designed to be placed on seats in the subway, public transport, and other public seating areas. This sticker simulates a bloodstain, aiming to create a visual impact and grab the attention of passersby.
