Loco Lookback is an annual product marketing campaign where we present users with data about their activity on Loco over the past year. For 2022, we wanted each user to experience a sense of mutual appreciation, from & to their favourite creator. All of that and much more—while having fun while looking at their recap. 

For 2022, we chose the storytelling to centre around the themes of nostalgia, gratitude and togetherness. We chose to bring our audience into the world of pixel art, experience the nostalgic gaming world of their childhood and turned our mascot into Mario. 

Contributions:
1) Creative Direction
2) Visual Identity
3) Copywriting 

Performance:
- 130.9k clicks on banners leading to Lookback 2022 
- 62.5k unique clicks on Android 
- 75.1k total intended shares 
- 25.7k total gratitude messages shared
- 29.5k unique clicks on Download Now/Share Now buttons

We segregated our audience into two cohorts: 
1) Viewers who watched streams for >10 mins 
2) Viewers who watched streams for <10 mins 

And we gave the same experience to our streamers too!

We segregated them into two cohorts based on viewership:

1) Streamers who ranked between #1 to #10
2) Streamers who ranked #10+