ACDelco, an American automotive parts brand, stands as a notable subsidiary of General Motors. Under the ACDelco banner, original equipment parts for vehicles manufactured by GM are consolidated. However, the brand extends its reach, providing high-quality replacement parts for vehicles outside the GM family as well.
This campaign was designed to showcase the groundbreaking range of windshield wipers by the brand. The primary objectives were to highlight their cutting-edge technology, exceptional durability, and outstanding performance, especially in challenging weather conditions.
We conceptualized compelling artwork that was strategically deployed across diverse communication channels, seamlessly integrating both below-the-line (BTL) and digital strategies.
Concept art
Billboard
Social media carousel
POP exhibitor
