2014 will be the launch of the first MDA d Awards. This will be the first digital awards presentation organized and launched by the MDA. With the exponential growth of the digital advertising scene in Malaysia, MDA hopes to spearhead and celebrate the progress with a yearly awards event that will showcase the best work and benchmark the progress of the industry.
Objectives of the award are to celebrate all the best local made digital work and give recognition to fresh ideas and creativity that pushes the boundaries while setting new standards for others to follow as well as growing the industry’s capabilities and connectivity.
Since this is an unprecedented event, at first the name 'Umbrella Awards' was coined but later changed to 'DAM Awards' before finally settled as simply 'd Awards'.
The final logo - 3D pixelated lowercase letter D to portray 'digital' and the multiple angles / categories of the award.
Apart from branding, the client also needs to bring this online to host the award which translated into a fully integrated online system with public description pages and entry submission, invoicing, scoring and judging modules.
Agency: Bake 180
