Ice Cream Pints
This project used previously learned skills to design assets for an assigned corporate brand identity, Breyer’s Ice Cream. Within the brand identity, I redesigned a “lighter” palette of Breyer’s Delights Ice Cream offerings for 3 flavors. I was given a template of various products and Breyer's sizes that I needed to design a brand system for. There was assigned criteria to follow that served as the basis for my marketing package direction. The challenge was to follow good design principles across various mediums, and at the same time, execute proper file setup, management, and production preparations.
Pints Mockup
