Equitativa is a leading regional asset management company that focuses on managing real estate investment trusts (REITs). tīmata (and previously Circus) has been their preferred creative agency since 2013 and with such a wide range of brands, sub-brands and assets in their portfolio, they definitely know how to keep an agency busy!
I worked with the Equitativa group at the agency from the grass-roots of creating their brand identity, along with all of the collaterals and stationery needs that come with that, through to designing their exhibition installations and even consulting on the interior design of the assets that they manage. Since 2016, my team was also been involved in creating all of their animated screen graphics along with production and post-production editing of their annual and quarterly results announcement films.
The work created under my direction can be seen across their business portfolio, from the logos designed for each of the REITs that they manage and all the way through to the formal stationery needed for each. My ‘pride and joy’ are the annual and half-year reports design (that I first did in 2016) for each of the REITs being managed by the group.
Every 3 cycles of the report, thanks to their hugely creative-friendly management, my team and I get the chance to redesign the report. This gives an ever evolving fresh look, that is also then translated across all of their presentations designed for the sales, acquisitions, finance and asset management teams, who travel the world presenting to various clients and investors.
My web team have recently completed the latest design and development of the new Equitativa website. This has been in development over the last few years, working closely with their team so that it complements the websites of the REITs. Since then I have been directing the team on giving each of the buildings their own brand identity along with a website as well alongside each of the REITs, which will connect back to the ‘master’ Equitativa site.
