3D billboard in Los Angeles.
Canva makes it easy for anyone to create professional designs. Canva's Magic Studio allows users to access artificial intelligence that makes designing more efficient, creative, and streamlined, all from within Canva.
For the launch of Magic Studio, we were engaged by Canva to design and animate large-scale 3D billboards for two prominent US locations, Los Angeles and New York City.
With slick brand assets supplied to us by the Canva Creative Team, our role involved adapting those designs for 3D billboards, bringing them to life through animation, and overcoming the technical challenges involved with this visually engaging and immersive format.
Credits
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Studio Director — Mike Tosetto
Studio Director — Mike Tosetto
Creative Director — Zoe Crocker
3D Lead — Bruno Borio
3D R&D — Max Cao, Gareth Cheng, Jason Poley
3D Animation — Howe Tom, Max Cao, Stee Shaw, Nancy Li, James Vallance
Producer — Sharon Lim
3D billboard in New York City.
STYLE FRAMES
Selected hero style frames.
BREAKDOWN
3D billboard sequence breakdowns.
MOTION EXPLORATION
Motion mechanics R&D.
Early motion tests.
LOOK DEVELOPMENT
Selected style frames and look development.
STAGE EXPLORATION
3D billboard stage exploration.
STORYBOARD
Sketched storyboard.
THANK YOU.
