The Integrated Transport Center Dubai's #BACKSAFE campaign is a powerful message urging the public not to use social media while driving. This awareness initiative employs eye-catching visuals, engaging content, and real stories to emphasize the dangers of distracted driving. Through social media outreach and education, it aims to create a culture of safer and more responsible driving by encouraging individuals to prioritize safety on the road.

This professional campaign titled '#BACKSAFE: Don't Text and Drive.' was published in United Arab Emirates in May, 2022. It was created for the brand: Integrated Transport Center, by ad agency: The Idea Agency.

https://www.adsoftheworld.com/campaigns/backsafe-don-t-text-and-drive