United for a wonderful world" is the motto of the campaign launched globally.
EDP launched its corporate campaign, which aims to enhance the importance of greater collaboration in protecting the planet and its resources, threatened by one of the most significant challenges of our time - climate change.Through an aspirational narrative, based on the transformative experience that astronauts report when they observe planet Earth on their missions (the "Overview Effect"), six men and women from different countries are summoned by EDP to contemplate planet Earth from space, reminding us of its beauty and the importance of global collaboration to ensure its sustainability. The astronauts are on the moon, and together, they make an ode to the planet to the song of Louis Armstrong's "What a Wonderful World". As inspiration for the campaign, EDP uses a famous and impactful quote from José Saramago: "You have to leave the island to see the island", recalling how we often take the sustainability of the planet for granted and that we need to gain new perspectives to find solutions collectively that respond unequivocally to the climate emergency. The key message of this corporate campaign is "United for a wonderful world".
The current context has made climate emergency undeniable, and the transition to renewable energy sources plays a critical role in protecting the planet. This issue has become increasingly relevant in international forums and requires full global collaboration. EDP recently reinforced its commitment to lead the energy transition and is proud to see its ambition recognized by entities such as the United Nations. Yet the planet calls for greater joint action. Nations, governments, families, and companies must come together for the future of our planet. The choice of the astronauts’ various nationalities also represents the globality of EDP’s footprint.
https://www.adsoftheworld.com/campaigns/united-for-a-wonderful-world
