good doggo treats – packaging design
It was an open brief to design food packaging that primarily challenges us to be experimental with our concepts, and briefly touching on any form of food sustainability methods, such as portion control or a way to extend shelf life. We were required to create a two-pack design.
⭐️ AGDA 2023 Finalist ⭐️
https://agda.com.au/agda-award/agda-design-awards-2023/finalist/student-packaging/99186
objective
Give people fun reasons to reward their dogs with a treat!
solution
The structure was inspired by Japanese rice packaging. On the canvas is an illustrated print of the product with reasons to give treats. Tied by macrame rope, people can roll-down the packaging as more treats are taken out from the bag. The two-flavoured pack is united by a handmade macrame dog toy - punching on the fun.
