Lightning Bolt Festival | 2021
Lightning Bolt joins Las Américas Surf Pro for a unique event with different activities throughout 9 days in Tenerife, Canary Islands. Among them, Lightning Bolt Festival will be the first surfing championship of retro single and twin fins at Las Américas Surf Pro.
Official Poster of Lightning Bolt Festival
The image of this festival was created based on characteristic elements of Tenerife, such as palm trees, vapors and the "La Izquierda" wave itself.
Official poster advertising on the streets of Tenerife.
Official Lightning Bolt Festival Merchandising.
Using this image as a base, I created the official Lightning Bolt Festival merchandising. This was composed of:
- Official poster of the championship, made of recycled paper.
- A t-shirt with the image of the Lightning Bolt Festival championship, made of organic cotton.
- One hat with a print of an environmental message that is iconic to the brand.
- Water bottles personalized with the message “Destroy the waves, not the beaches”.
- A t-shirt with the image of the Lightning Bolt Festival championship, made of organic cotton.
- One hat with a print of an environmental message that is iconic to the brand.
- Water bottles personalized with the message “Destroy the waves, not the beaches”.
These pieces will be delivered in denim bags made from leftover fabrics and accessories from previous collections.
Images created to promote the merchandising kit on social media.
Images released on social media to announce the competition prizes.
