GE Vernova is accelerating the path to more reliable, affordable, and sustainable energy. Building on over 130 years of experience, they are on a mission to electrify the world while simultaneously working to decarbonise it.
We were commissioned by Interbrand New York's team to develop abstract representations of the various types of energy. To do this, we created a series of complex particle systems to communicate the immense power and impact of energy in all its forms.
The results produced became a suite of assets for GE Vernova’s new brand toolkit. From a dynamic looping animation on the home-page of their website, to large-format renders for a wide variety of applications.
Credits
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Client — GE Vernova
Brand Agency — Interbrand
Brand Agency — Interbrand
Animation Studio — Never Sit Still
Sound Design — Smith & Western
Sound Design — Smith & Western
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Studio Director — Mike Tosetto
Producer — Sharon Lim
Project Lead — Bruno Borio
Project Lead — Bruno Borio
3D Design and Animation — Howe Tom, Max Cao
2D Design and Animation — Mel Webster, Chantelle Micallef
PROCESS REEL
Breakdown of our process.
SELECTED VISUALS
Still renders for static applications.
Large format LED screens.
GE Vernova website homepage loop.
Identity animations.
RESEARCH & DEVELOPMENT
Behind the scenes research & development.
LOOK DEVELOPMENT
Particle systems exploration.
Particle look development.
STORYBOARD
Sequence storyboards.
THANK YOU.
