"Dezembro Verde" ( with means Green December) is a Brazilian awareness campaign with the primary goal of addressing issues related to animal abandonment and abuse.
This campaign plays a crucial role in promoting responsible pet ownership and raising public awareness about the well-being of animals, encouraging people to take action to prevent cruelty and neglect towards animals.
From the very first draft, the idea for this poster was to use a simple and straightforward composition that could be applied with just one color, if necessary. So, this cartoonish look, with cute animals and a light green-oriented color palette, simply seemed like the perfect choice.
The text on the poster says: "Animals are not accessories, or toys, or disposable."
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